Casestudies

How a dude with a camera on his head goes big-time.

Justin.tv is a leading video web site, enabling users to broadcast, watch, and interact with live video. Silent Partner has been working with Justin.tv since the company’s inception. In fact, we sourced their first connection to the Internet.

During the course of 2007, Justin.tv received a lot of media attention and their user base began to grow quickly. A colocation and network strategy was needed allowing Justin.tv to scale significantly without overburdening their startup budget. The first step was to find a competitively priced datacenter that still offered top-tier amenities such as peering and a high density of carriers.

Silent Partner found a newly conditioned colocation suite at 200 Paul Avenue. This site could accommodate their space and power requirements from day one but also offered room for growth. Most importantly, it provided access to a wealth of IP providers and housed an extension of Switch and Data’s peering exchange.

Based on our recommendations, Justin.tv was able to build a solid colocation presence and scale their network quickly and cost-effectively. Soon their business spiked, with IP traffic growing over 1000% in 2 years. That’s when we engaged the final piece of the solution. We put Justin.tv onto Switch and Data’s peering exchange and, as a result, Justin.tv was able to peer several gigs of IP traffic—saving over $10,000 per month.

We love working with a client like Justin.tv because it lets us do what we do best: focus on delivering the right solution at the right time. The unrivaled success of Justin.tv—with over 41 million unique visitors per month—just makes it that much better.


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